First coined in 2003, "Web 2.0" refers to 'second generation' web-based communities which facilitate collaboration and sharing between users. These sites basically run themselves, being empty vessels for web-using public to fill.
Famous Web 2.0 websites include Wikipedia (the largest encyclopaedia in the world, having just 5 full time employees), YouTube (video posting site, sold to Google for billions after only an 18 month life), eBay (auctioning), MySpace (friends), Flickr (photos) and Second Life (virtual reality environments). Although Web 2.0 does not in itself bring us new technology, it is the way the power of online community is harnessed that might be scary for traditional businesses. Certainly it is not something to be ignored. Elements of Web 2.0 can be seen in Weblogs ('blogs'), RSS feeds (syndicated content), mashups (like our Google Map on aussiehome.com) and XML feeds (how we feed your listings to other sites). Could Web 2.0 change the way the real estate industry works? The answer of course is "Yes, it could" - but how? and when? Global real estate web 2.0 sites (mainly in US) include trulia.com and zillow.com. Some sites in Australia claim to be Web 2.0 in real estate, but we've yet to see a pure community based property site ... yet. |