Society has a wonderful way of conditioning people to think one way or another. For example, we are all conditioned to wear clothes. In itself, it is a billion dollar industry fuelled by our innate belief that we have to change the design of our clothes to keep up with fashion. Wearing clothes however is not what you really call organic. We probably do it to please the masses and protect our eyesight against sights we would rather not see. Some will say it is to keep warm, but in the middle of a heat wave, this argument loses all its traction. So why do we do it? - Because we have been conditioned that way. There is a wonderful advert that has been on in Australia, advertising - of all things - an ice cream. The commercial shows a man on a beach, perfectly at ease in his brief Speedos, surrounded by countless other people in bikinis and similar attire. However when he crosses the street into a shopping centre, still wearing nothing but his swimmers, he is considered to be totally under-dressed and in fact bordering on indecent exposure. The reality is we are conditioned to believe certain things without really questioning their logic. Foods are no different. We have been conditioned to believe that "organic" is the best. After all, it is natural (just like wearing clothes), but that does not mean that everything else is not good for you or is not worthy of anything but a negative response. Currently we are going through a glut of misinformation about different types of foods. As a basic premise, all consumers deserve the right to know what is in their food and that includes the food of their "furry children" who, let's face it, are now part of the family. The recent pet food recall that has swept across North America is such an example. What began as an issue limited to the pet food industry, has now raised concerns over livestock feed and human health, underscoring the relevance of feed hygiene practices and safe sourcing of ingredients in this age of global food and feed supplies. The pet food industry has been largely unregulated for a long time. Now in light of what's happened, people are finding out what is actually in the pet food they buy. People, not pets, choose pet foods, and they traditionally have been swayed by emotional, not scientific, factors. The recall, which began with a previously undetected contaminant used as a fertilizer and plastic ingredient in China, has opened our eyes to a number of issues and has the potential to spark major reform, especially in the pet food market. The problem started when melamine was deliberately added to Chinese wheat glucan. One would think of this as being quite a natural substance - what can you do to wheat gluten? The domino effect has been amazing. Shortly after the pet food recall, 60,000 hogs in eight US states were restricted from market because they had received feed manufactured with remnants of the contaminated pet food. About 10 days later, 80,000 breeder birds in Indiana were restricted from market because they also may have eaten feed made with the tainted pet food. Most recently, the FDA reported that a Canadian manufacturer was recalling commercial fish feed after discovering the presence of melamine. As many as 198 fish farms received the feed - two of them in the US still had their fish being held from market as of May 16. Last but not least, the former Director of the equivalent of the Chinese FDA has now been sentenced to death! We will probably never know the full impact of this situation. Although the FDA logged as many calls in a day on this recall as it normally does in an entire year, they have only confirmed 16 deaths directly attributable to the contamination, despite various websites recording thousands of reported cases in dogs and cats. Whether any of the contaminated wheat gluten found its way into human food is still unknown. All these developments have led to more pet owners attempting home preparation of dog and cat food - they are turning organic!! In early April (around the time of the recall), a cookbook for dog food was among the top 10 best sellers on Amazon.com. Three of the top 25 best sellers in the cooking category were cookbooks for dog food. Even more recently, one of the major US poultry producers has changed over to what it is calling "antibiotic-free, hormone-free" chicken. Why? Because they conducted a number of surveys (of selected participants) and they are responding to the consumers' interests. They do reserve the right to use antibiotics to fight disease in chickens, however. Hello, there are a couple of things here that are missing. If chicken, or any other meat for that matter, did not have any hormones, they would be dead! All meat is tested for antibiotics and at the time of sale must be "antibiotic-free" and what happens to all those chickens that do "get sick" and need antibiotics? Now I am not knocking organic food per se, but let's not forget, it was not that long ago that we had a human recall in organic foods which sickened over two hundred people, four of whom died. The problem was traced to contamination with a deadly strain of bacteria, (E. coli O157:H7, I bet you're glad that I told you that, aren't you?) Add to this, previous cases of people becoming sick with botulism from drinking infected carrot juice and knowing that a recent survey found 89% of organic chicken samples tested positive for Campylobacter (believe me you do not want to get an infection from that!) Whether you choose to eat organic or not - and for some people the cost is simply too prohibitive (because all those bacteria are expensive to grow!) - is not the issue. Regulations need to enforce uniform and appropriate levels of control that start with clear definitions of what is in a product. Ingredients in all products (natural or not) need to have clear traceability, and manufacturers have to take accountability in cases of contamination, just like in the pharmaceutical industry. People can then make educated decisions on the nature of what it is they want and can afford to eat. The pet food recall has also reinforced the dangers of one-sided information flow. It is very easy to use the media to promote one side of an argument, especially when the other side remains silent. The debate between organic and non-organic, biotech and non-biotech is heavily weighted in favour of those that speak out, because people are thirsty for information and will latch onto whatever information is provided at the time. We want to hear that our chicken is free of hormones, does not contain any harmful substances and other motherhood statements and we grab hold of them even if we do not know what it really means. Remaining silent and saying nothing is no longer an option in the food war, or the pet food war for that matter, it is time to balance the equation. You never really know what's under the clothes unless you have a look, but please don't start taking off your clothes just yet, the ice cream sales weren't all that good I hear. |